BEYOND THE LABEL

Thoughts on wine, design, travel, food, music, and the beautifully unpredictable ride of building a wine company from the garage up. Behind the scenes, off the beaten path, and occasionally off the rails.

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  • 2026 Wine Predictions: How Wine Finds Its Way Back to the Table - Half Full Wine Co.

    2026 Wine Predictions: How Wine Finds Its Way Back to the Table

    By Tim Harris

    Wine didn’t disappear. It got complicated. What used to be a midweek habit slowly turned into a decision loaded with price, pretense, and pressure. Somewhere along the way, wine drifted out of everyday life and off the table. As we head into 2026, the signals suggest a shift back. Toward wines that fit real gatherings, real food, and real nights. Less ceremony. More clarity. A renewed focus on approachability, discovery, and the simple joy of opening a bottle because it sounds good.

  • Bold & Uncorked: Our Unapologetic Predictions for Wine in 2025 - Half Full Wine Co.

    Bold & Uncorked: Our Unapologetic Predictions for Wine in 2025

    By Tim Harris

    The wine industry is at a turning point, and 2025 promises big changes for how we drink, buy, and experience wine. From the rise of unique varietals to wine cans gaining traction as the new go-to packaging, the future of wine is anything but boring. Here’s a no-holds-barred look at the trends reshaping the wine world—and why the rebels are winning.

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We don’t email often. But when we do, it’s worth uncorking—like crushable wines, insider perks, and just enough optimism to make email fun again.